
RMI Outlet
Plug Into New Ideas

CAFE Signals Gas-Mileage Efficiency
In this response to an editorial in The Wall Street Journal criticizing CAFE standards, Amory Lovins describes the failure of the free market to accurately…

Greenhouse Warming: Efficient Solution or Nuclear Nemisis
In this paper from 1988, Bill Keepin compares the environmental and economic costs of nuclear power and energy efficiency in order to determine which option…

If Customers Save Electricity, Must Rates Rise?
In this paper from 1988, Amory Lovins uses examples to show that if utility customers take measures to save electricity, utilities can still make profits…

Scraping the Bottom of the Barrel?
In this commentary in The Wall Street Journal, Amory Lovins responds to the Department of the Interior’s proposals to drill for oil in the Arctic…

Energy: The Avoidable Oil Crisis
This article, published after the oil shocks of the 1970s, details strategies for reducing oil shortages and keeping costs low, thereby preventing another oil crisis.