RMI Outlet

Plug Into New Ideas

Make Fuel Efficiency Our Gulf Strategy

This article was originally published as an editorial in The New York Times. The authors argue that by making our use of energy more efficient,…

Making Markets in Resource Efficiency

It is generally cheaper to save resources than to supply them, but often there is no market in which the value of improved resource productivity…

Abating Air Pollution at Negative Cost

This article argues that maximizing the efficient end-use of energy is the most effective way to avoid environmental pollution. In this piece, Amory Lovins details…

Oil Risk Insurance: Choosing the Best Buy

This article was written in response to the 1988 report by the Government Accountability Office that argues for supply-side insurance to hedge against oil risks.

CAFE Signals Gas-Mileage Efficiency

In this response to an editorial in The Wall Street Journal criticizing CAFE standards, Amory Lovins describes the failure of the free market to accurately…