RMI Outlet
Plug Into New Ideas
Abating Global Warming for Fun and Profit
In this letter to The Wall Street Journal, Amory Lovins provides a public rebuttal to the prevalent perception that preventing climate change is too expensive…
Make Fuel Efficiency Our Gulf Strategy
This article was originally published as an editorial in The New York Times. The authors argue that by making our use of energy more efficient,…
Making Markets in Resource Efficiency
It is generally cheaper to save resources than to supply them, but often there is no market in which the value of improved resource productivity…
Abating Air Pollution at Negative Cost
This article argues that maximizing the efficient end-use of energy is the most effective way to avoid environmental pollution. In this piece, Amory Lovins details…
Oil Risk Insurance: Choosing the Best Buy
This article was written in response to the 1988 report by the Government Accountability Office that argues for supply-side insurance to hedge against oil risks.