Article | 2000

The Greening of Human Settlements

By Amory Lovins

This articles provides a brief summary of building and land development inspired by the insights of natural capitalism. The author describes the principles of natural capitalism and applies the theory to human development and growth. He argues that the growth in human population and reduction in natural resources should cause us to use nature 10- to 100-fold more productively. This entails new business concepts and practices that are already giving their early adopters improved profitability and competitive advantage to such a degree that the private sector is displacing government regulation in the vanguard of environmentally restorative reforms.