RMI Outlet
Plug Into New Ideas
Four Revolutions in Electric Efficiency
In this paper from 1990, Amory Lovins discuses four changes impacting electricity demand. He argues that demand for electricity is altered profoundly by new technologies…
Natural Capitalism: Chapter 2 – Reinventing the Wheels (original)
Automobiles are responsible for degrading air quality, increasing concentration of greenhouse gases, and depleting natural capital. Yet inspired car design and city planning are transforming…
Abating Global Warming for Fun and Profit
In this letter to The Wall Street Journal, Amory Lovins provides a public rebuttal to the prevalent perception that preventing climate change is too expensive…
Make Fuel Efficiency Our Gulf Strategy
This article was originally published as an editorial in The New York Times. The authors argue that by making our use of energy more efficient,…
Making Markets in Resource Efficiency
It is generally cheaper to save resources than to supply them, but often there is no market in which the value of improved resource productivity…
