amory giving a talk

Amory Lovins

Four Revolutions in Electric Efficiency

In this paper from 1990, Amory Lovins discuses four changes impacting electricity demand. He argues that demand for electricity is altered profoundly by new technologies for improved end-use efficiency, new ways to finance and deliver those technologies to customers, cultural change within utilities, and regulatory reforms to reward efficient behavior.

Abating Global Warming for Fun and Profit

In this letter to The Wall Street Journal, Amory Lovins provides a public rebuttal to the prevalent perception that preventing climate change is too expensive to warrant the effort. Lovins argues that inaccurate computer models have created incorrect estimates for the high cost of climate protection. He explains the failure…

Abating Air Pollution at Negative Cost

This article argues that maximizing the efficient end-use of energy is the most effective way to avoid environmental pollution. In this piece, Amory Lovins details various methods of profitably reducing pollution, including decoupling utility energy sales from profits and reinvesting efficiency savings into cleanup efforts. He analyzes the environmental impacts…

Oil Risk Insurance: Choosing the Best Buy

This article was written in response to the 1988 report by the Government Accountability Office that argues for supply-side insurance to hedge against oil risks. Amory Lovins argues that the best way to prevent surprises to oil price and supply is to wring more work from the energy that is…

CAFE Signals Gas-Mileage Efficiency

In this response to an editorial in The Wall Street Journal criticizing CAFE standards, Amory Lovins describes the failure of the free market to accurately signal the social benefits of efficient vehicles. Lovins supports CAFE standards as an effective tool for improving automotive efficiency. He describes how efficiency standards save…