Amory Lovins
Natural Capitalism (Summary from Apertura Magazine)
This is a brief summary of the principles of natural capitalism with case studies illustrating how natural capitalism can be implemented in business environments to save energy and money. The principles discussed are biomimicry, reinvestment in natural capital, radical resource productivity, and service and flow economy. This article describes companies…
Electricity Solutions for California
In this lecture to the Commonwealth Club, Amory Lovins discusses the causes of the electricity crisis in California in the late 1990s. He dispels some rumors about the causes of the crisis. Lovins argues that the electricity crisis was caused by a singularly botched restructuring in which there was competition…
El Capitalismo Natural
This is a Spanish language version of a brief summary of the principles of natural capitalism with case studies illustrating how natural capitalism can be implemented in business environments to save energy and money. The principles discussed are biomimicry, reinvestment in natural capital, radical resource productivity, and service and flow…
Eight-Fold Way Towards Faster Energy Efficiency
In the keynote presentation to the ECEEE Biennial Meeting in 2001, Amory Lovins presented his idea of eight ways to accelerate energy efficiency. The presentation shows multiple policy approaches and argues that these trans-ideological approaches work better and faster than traditional pricing and regulating structures. He shows alternatives to conventional…
California Electricity: Facts, Myths, and National Lessons
In this presentation to the Worldwatch Institute, Amory Lovins revisits the issue of the electricity crisis in California in the late 1990s. Lovins disples alleged causes of the crisis and presents evidence that the crisis was caused by, among other things, ineffective restructuring of electric utilities, anti-competitive practices, and spikes…
