Reinventing Fire: Transportation

Reply to “The Efficiency Dilemma”

In this letter published in The New Yorker, Amory Lovins responds to David Owen’s article about energy efficiency and Jevons Paradox. This letter was published in the January 17, 2010 issue of The New Yorker and is reprinted with kind permission of the magazine. The original article, “The Efficiency Dilemma,”…

Learning From Japan’s Nuclear Disaster

In this article written in response to the Japanese nuclear crisis in 2011, Amory Lovins explains why nuclear energy is costly and dangerous and a poor alternative to renewable energy sources. Lovins argues that American nuclear plants are as risky as the Japanese plants and that there are lessons to…

Applied Hope: Commencement Remarks to the Natural Science School University of California at Berkeley

Amory Lovins interwove themes about Applied Hope and Imagine a World in this commencement address to the University of California at Berkeley’s Natural Sciences graduates on 15 May 2011. An amateur video of the speech is available on the RMI Outlet.

Reinventing Fire Industry Sector Methodology

This document provides RMI’s methodology for the analysis of the industry sector in Reinventing Fire.