Plug Into New Ideas
For all of human history, energy has come in one basic form: Fire. But, for entrepreneurs—investing in the new energy paradigm means opportunity.
This week, Amory Lovins, chairman of the Rocky Mountain Institute and author of "Reinventing Fire: Bold Business Solutions for the New Energy Era," appeared on Pimm Fox's "Taking Stock" on Bloomberg TV along with Gordon Johnson, an analyst at Axiom Capital Management Inc., to talk about the outlook for shares of solar energy companies.
We are live at the National Geographic headquarters for the public launch of Reinventing Fire: Bold Business Solutions for the New Energy Era. Refresh often for updates over the next hour.
Solyndra-enthralled Washington might not seem like the ideal place to promote the notion that renewables can help create an era of cheap, plentiful, secure, climate-safe energy — with “nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.” Originally published on POLITICO (politico.com) on October 25, 2011.
Oil and coal have created modern civilization; yet their rising costs are starting to erode and outweigh their benefits. Is there a better way to fuel and power the world’s advanced industrial societies than digging up and burning roughly four cubic miles a year of the rotten remains of primeval swamp goo? Originally posted on Corporate Eco Forum on October 27, 2011.