Plug Into New Ideas
President Obama’s July 29th announcement of a new 54.5 mpg fuel efficiency standard resulted in considerable buzz throughout the web. Political and environmental blogs, in particular, hosted vibrant debates about the standards, their effect on the automobile industry, and their ability to make a real impact on U.S. dependence on oil.
California’s 33 percent Renewable Portfolio Standard. And, while they are aggressive compared to the current size of the solar market (California installed just 0.25 GW in 2010), the goals are modest compared with the German market (Germany installed 7.4 GW in 2010 alone, 85 percent of it on rooftops).
Earlier today, the federal government heeded the call of a diverse group of fleet managers, independent owner operators, and environmentalists, announcing more efficient heavy and medium-duty trucks through a new standard projected to save 530 million barrels of oil and $50 billion in fuel costs over the lives of the vehicles covered.
Ray C. Anderson was the most visionary, inspiring, and effective green industrialist of the late 20th and early 21st century if not of all time. A brilliant Georgia Tech engineer and entrepreneur with the competitive drive and leadership qualities of an ex-quarterback, he created Atlanta-based Interface, Inc. and led it to unique success in turning green into gold.
While we may be in the midst of an economic recovery, many people are struggling due to high unemployment and the lack of job creation. This pain is not lost on the government, which has pushed for American Recovery and Reinvestment Act funding for “pick and shovel ready” projects. One chunk of money went to the nascent electric vehicle (EV) industry—including companies such as American startup Tesla and foreign companies like Nissan— that are building manufacturing capacity in the U.S.