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Apples, Oranges, and Horned Toads

This article, published in The Electricity Journal, is Amory Lovins’ response to Paul Joskow & Donald Marron’s criticism of utility demand-side management programs. Joskow and…

Fueling a Competitive Economy

This article, which originally appeared in Foreign Affairs in 1992, presents a comprehensive plan to revive America’s competitiveness using energy efficiency to prime the economic…

Profitably Stabilizing Global Climate

This piece explains that the climate can be stabilized by using energy efficiency measures without costing money. The authors reiterate their central message that saving…

Winning the Peace

In this piece from the years of the first Gulf War, Amory and Hunter Lovins describe the war as both a moral war (good versus…