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Apples, Oranges, and Horned Toads
This article, published in The Electricity Journal, is Amory Lovins’ response to Paul Joskow & Donald Marron’s criticism of utility demand-side management programs. Joskow and…

Fueling a Competitive Economy
This article, which originally appeared in Foreign Affairs in 1992, presents a comprehensive plan to revive America’s competitiveness using energy efficiency to prime the economic…

Profitably Stabilizing Global Climate
This piece explains that the climate can be stabilized by using energy efficiency measures without costing money. The authors reiterate their central message that saving…

NMB Bank Headquarters: The Impressive Performance of a Green Building
This paper describes the development, design, and construction of an early green building, the NMB Bank Headquarters in Amsterdam. The integrated project team worked across…

Winning the Peace
In this piece from the years of the first Gulf War, Amory and Hunter Lovins describe the war as both a moral war (good versus…