Article | 1994

Apples, Oranges, and Horned Toads

By Amory Lovins

This article, published in The Electricity Journal, is Amory Lovins’ response to Paul Joskow & Donald Marron’s criticism of utility demand-side management programs. Joskow and Marron are critical of RMI’s stated costs of potential electric end-use efficiency. In the article, Lovins explains the differences in RMI’s technical-potential analyses and Joskow & Marron’s assertions.