RMI Outlet
Plug Into New Ideas
Negawatt Revolution
This paper from 1990 describes electricity and cost savings potential. The examples given show how technology from the time could be harnessed to save three-fourths…
Why America Beat Iraq but Loses to Japan
This paper compares superiority of the Japanese over the U.S. in competitive business strategy to the U.S. win over Iraq in the first Gulf War.
Four Revolutions in Electric Efficiency
In this paper from 1990, Amory Lovins discuses four changes impacting electricity demand. He argues that demand for electricity is altered profoundly by new technologies…
Natural Capitalism: Chapter 2 – Reinventing the Wheels (original)
Automobiles are responsible for degrading air quality, increasing concentration of greenhouse gases, and depleting natural capital. Yet inspired car design and city planning are transforming…
Abating Global Warming for Fun and Profit
In this letter to The Wall Street Journal, Amory Lovins provides a public rebuttal to the prevalent perception that preventing climate change is too expensive…