RMI Outlet
Plug Into New Ideas
More Profit with Less Carbon
In this article, originally published in Scientific American, Amory Lovins dispels the myth that protecting the earth’s climate will force a trade-off between the environment…
Reforming the Automobile Fuel Economy Standards Program: Letter to the NHTSA
In this 2004 letter to the NHTSA, Amory Lovins challenges the agency’s proposed policy about the Automobile Fuel Economy Standards Program. He argues that NHTSA’s…
How America Can Free Itself of Oil—Profitably
In this article from Fortune magazine, Amory Lovins argues that it will cost less to replace the oil needed by the U.S. than to buy…
Comment on The American Physical Society Hydrogen Report
This article is a response to the 2004 report by the American Physical Society, “The Hydrogen Initiative.” In this piece, Amory Lovins argues that “The…
Hypercars, Hydrogen, and the Automotive Transition
Designing and making cars differently and emphasizing ultralight weight, ultralow drag, and integrated design can reduce required propulsive power by about two-thirds. This can make…
