Amory Lovins
Mobilizing Energy Solutions
In this article in The American Prospect, Amory Lovins and Hunter Lovins argue that the “energy problem” is not that we are running out of it. By defining the problem as one of lack of supply and the answer as forcing more traditional supply, policy has undercut the real solution…
Small is Profitable
Small is Profitable describes 207 ways in which the size of electrical resources”–devices that make, save, or store electricity–affects their economic value. It finds that properly considering the economic benefits of “distributed” (decentralized) electrical resources typically raises their value by a large factor, often approximately tenfold by improving system planning,…
Natural Capitalism (Summary from Apertura Magazine)
This is a brief summary of the principles of natural capitalism with case studies illustrating how natural capitalism can be implemented in business environments to save energy and money. The principles discussed are biomimicry, reinvestment in natural capital, radical resource productivity, and service and flow economy. This article describes companies…
Electricity Solutions for California
In this lecture to the Commonwealth Club, Amory Lovins discusses the causes of the electricity crisis in California in the late 1990s. He dispels some rumors about the causes of the crisis. Lovins argues that the electricity crisis was caused by a singularly botched restructuring in which there was competition…
El Capitalismo Natural
This is a Spanish language version of a brief summary of the principles of natural capitalism with case studies illustrating how natural capitalism can be implemented in business environments to save energy and money. The principles discussed are biomimicry, reinvestment in natural capital, radical resource productivity, and service and flow…