In this article in The American Prospect, Amory Lovins and Hunter Lovins argue that the “energy problem” is not that we are running out of it. By defining the problem as one of lack of supply and the answer as forcing more traditional supply, policy has undercut the real solution that the market has struggled to implement after each energy shock: impartially choosing the cheapest mix of ways to reduce demand or increase supply. Rather than answering the energy problem by looking for more supply, the authors argue for using efficiency measures to save energy. This is the first article in a two-part series published in The American Prospect. The second article is “Energy Forever” (RMI ID E02-01a).