
RMI Outlet
Plug Into New Ideas

Winning the Peace
In this piece from the years of the first Gulf War, Amory and Hunter Lovins describe the war as both a moral war (good versus…

Negawatt Revolution: Electric Efficiency and Asian Development
This paper, published in 1991 in the Far Eastern Economic Review, compares electricity use by electric utilities customers in the far Eastern countries with use…

Lessons from Iraq
This letter was written at the time of the first Gulf War in 1991. In the technical letter sent to the Bulletin of the Atomic…

Least-Cost Climatic Stabilization
This paper argues that global warming is not a natural result of normal, optimal economic activity. Rather, it is an artifact of the economically inefficient…

If It’s Not Efficient, It’s Not Beautiful
In this brief 1991 article in Fine Homebuilding, Amory Lovins argues that beautiful homes are not only finely crafted and designed, but energy efficient as…