Amory Lovins
Inside Amory’s Brain
Amory B. Lovins is known as the Einstein of energy efficiency. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.
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Amory Lovins
Three Myths About Renewable Energy and the Grid, Debunked
How renewable energy and new methods of energy management and storage can lead to a clean, reliable electricity grid.
Amory Lovins
Decarbonizing Our Toughest Sectors—Profitably
In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…
Amory Lovins
Decarbonizing Our Toughest Sectors Can Be Profitable
Decarbonizing Our Toughest Sectors Can Be Profitable New paper by Amory Lovins shows how cutting carbon emissions from harder-to-abate sectors can create new strategic opportunities for business. AUGUST 4, 2021 (BASALT, CO)—As corporations and industries…
Amory Lovins
Oil: Revenge Of The Negabarrels
Never before, say shell-shocked oil traders, has the world price of crude oil fallen so far. Well, not since the early 1980s, anyway. Or was it 2008? Or 2014? Look at the 50-year history:…
Amory Lovins
Learning Extreme Energy Efficiency at Rocky Mountain Institute
For me, the best spring break is not on a beach; it’s in the mountains. High up in the Roaring Fork Valley in Western Colorado, amid the snowcapped peaks, there’s a river that babbles past…
Amory Lovins
How Big Is The Energy Efficiency Resource?
Most economic theorists assume that energy efficiency—the biggest global provider of energy services—is a limited and dwindling resource whose price- and policy-driven adoption will inevitably deplete its potential and raise its cost. Influenced by that…
Amory Lovins
Shifting the Auto Industry into Reverse
America’s auto industry was doing great. In 2016, its sales rose for the seventh year running to record highs. In 2017, sales slipped 1.2 percent but remained among the top five in history, dominated by…
Amory Lovins
October 23 FERC Filing 2017
Download FERC Comments by Amory B. Lovins, Cofounder and Chief Scientist of Rocky Mountain Institute below. Energy Secretary Rick Perry told the Federal Energy Regulatory Commission, which is actually independent and not at his command,…