Inside Amory’s Brain
Amory B. Lovins is known as the Einstein of energy efficiency. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.
Amory B. Lovins is known as the Einstein of energy efficiency. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.
How renewable energy and new methods of energy management and storage can lead to a clean, reliable electricity grid.
In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…
Decarbonizing Our Toughest Sectors Can Be Profitable New paper by Amory Lovins shows how cutting carbon emissions from harder-to-abate sectors can create new strategic opportunities for business. AUGUST 4, 2021 (BASALT, CO)—As corporations and industries…
Never before, say shell-shocked oil traders, has the world price of crude oil fallen so far. Well, not since the early 1980s, anyway. Or was it 2008? Or 2014? Look at the 50-year history:…
For me, the best spring break is not on a beach; it’s in the mountains. High up in the Roaring Fork Valley in Western Colorado, amid the snowcapped peaks, there’s a river that babbles past…
Most economic theorists assume that energy efficiency—the biggest global provider of energy services—is a limited and dwindling resource whose price- and policy-driven adoption will inevitably deplete its potential and raise its cost. Influenced by that…
America’s auto industry was doing great. In 2016, its sales rose for the seventh year running to record highs. In 2017, sales slipped 1.2 percent but remained among the top five in history, dominated by…
Download FERC Comments by Amory B. Lovins, Cofounder and Chief Scientist of Rocky Mountain Institute below. Energy Secretary Rick Perry told the Federal Energy Regulatory Commission, which is actually independent and not at his command,…
A generous donor is funding a Spring Challenge that will double all gifts, up to a total of $150,000. Call it a gift. We call it the momentum behind our zero-carbon future.
Make a Gift Today