Filter by Topic

Filter By Type

Amory Lovins

Inside Amory’s Brain

Amory B. Lovins is known as the Einstein of energy efficiency. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.

Amory Lovins

Decarbonizing Our Toughest Sectors—Profitably

In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…

Amory Lovins

Decarbonizing Our Toughest Sectors Can Be Profitable

Decarbonizing Our Toughest Sectors Can Be Profitable New paper by Amory Lovins shows how cutting carbon emissions from harder-to-abate sectors can create new strategic opportunities for business. AUGUST 4, 2021 (BASALT, CO)—As corporations and industries…

Amory Lovins

Oil: Revenge Of The Negabarrels

Never before, say shell-shocked oil traders, has the world price of crude oil fallen so far. Well, not since the early 1980s, anyway. Or was it 2008? Or 2014? Look at the 50-year history:…

Amory Lovins

How Big Is The Energy Efficiency Resource?

Most economic theorists assume that energy efficiency—the biggest global provider of energy services—is a limited and dwindling resource whose price- and policy-driven adoption will inevitably deplete its potential and raise its cost. Influenced by that…

Amory Lovins

Shifting the Auto Industry into Reverse

America’s auto industry was doing great. In 2016, its sales rose for the seventh year running to record highs. In 2017, sales slipped 1.2 percent but remained among the top five in history, dominated by…

Amory Lovins

October 23 FERC Filing 2017

Download FERC Comments by Amory B. Lovins, Cofounder and Chief Scientist of Rocky Mountain Institute below. Energy Secretary Rick Perry told the Federal Energy Regulatory Commission, which is actually independent and not at his command,…