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Amory Lovins

Revisiting Applied Hope

On the eve of a major US political transition and geopolitical shifts globally, Amory Lovins explores why Applied Hope is as relevant today as it has ever been, and how it will continue to guide…

Amory Lovins

Inside Amory’s Brain

Amory B. Lovins is known as the Einstein of energy efficiency. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.

Amory Lovins

Decarbonizing Our Toughest Sectors—Profitably

In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…

Amory Lovins

Decarbonizing Our Toughest Sectors Can Be Profitable

Decarbonizing Our Toughest Sectors Can Be Profitable New paper by Amory Lovins shows how cutting carbon emissions from harder-to-abate sectors can create new strategic opportunities for business. AUGUST 4, 2021 (BASALT, CO)—As corporations and industries…

Amory Lovins

The Infinitely Expandable Resource

Efficiency is the cornerstone of engineering. When designing a new product, engineers are trained to shave unnecessary ounces and eliminate needless power draws. But only up to a point. Enough is enough. Any more is…

Amory Lovins

Oil: Revenge Of The Negabarrels

Never before, say shell-shocked oil traders, has the world price of crude oil fallen so far. Well, not since the early 1980s, anyway. Or was it 2008? Or 2014? Look at the 50-year history:…

Amory Lovins

Recalibrating Climate Prospects

A.B. Lovins, D. Ürge-Vorsatz, L. Mundaca, D.M. Kammen, & J.W. Glassman, “Recalibrating Climate Prospects,” Envir. Res. Lett. 14 120201, doi:10.1088/1748-9326/ab55ab. Reposted under Creative Commons Attribution 3.0 license. A bracing antidote to the “doomism” lately fashionable…