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Report | 2015

The Economics of Demand Flexibility: How “Flexiwatts” Create Quantifiable Value for Customers and the Grid

By  Peter BronskiMark DysonJesse Morris
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In this report we analyze demand flexibility’s economic opportunity. In the residential sector alone, widespread implementation of demand flexibility can save 10–15% of potential grid costs, and customers can cut their electric bills 10–40% with rates and technologies that exist today. Roughly 65 million customers already have potentially appropriate opt-in rates available, so the aggregate market is large and will only grow with further rollout of granular retail pricing.