Amory Lovins
Three Myths About Renewable Energy and the Grid, Debunked
How renewable energy and new methods of energy management and storage can lead to a clean, reliable electricity grid.
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Amory Lovins
Decarbonizing Our Toughest Sectors—Profitably
In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…
Amory Lovins
Oil: Revenge Of The Negabarrels
Never before, say shell-shocked oil traders, has the world price of crude oil fallen so far. Well, not since the early 1980s, anyway. Or was it 2008? Or 2014? Look at the 50-year history:…
Amory Lovins
How Big Is The Energy Efficiency Resource?
Most economic theorists assume that energy efficiency—the biggest global provider of energy services—is a limited and dwindling resource whose price- and policy-driven adoption will inevitably deplete its potential and raise its cost. Influenced by that…
Amory Lovins
Shifting the Auto Industry into Reverse
America’s auto industry was doing great. In 2016, its sales rose for the seventh year running to record highs. In 2017, sales slipped 1.2 percent but remained among the top five in history, dominated by…
Amory Lovins
October 23 FERC Filing 2017
Download FERC Comments by Amory B. Lovins, Cofounder and Chief Scientist of Rocky Mountain Institute below. Energy Secretary Rick Perry told the Federal Energy Regulatory Commission, which is actually independent and not at his command,…
Amory Lovins
Reinventing Fire
Built on 30 years of practice, Reinventing Fire roadmaps how to run a 158%-bigger US economy in 2050 needing no oil, coal, or nuclear energy — $5 trillion cheaper.
Amory Lovins
The Iranian Window of Opportunity
Iran’s Invisible Opportunity for Energy and Security: Modern energy investments could sideline nuclear ambiguity. Amory Lovins’s novel essay explains how helping and encouraging Iran to do what its key officials already want—harness its world-class resources…
Amory Lovins
Iran’s Invisible Opportunity for Energy and Security: Modern energy investments could sideline nuclear ambiguity
Amory Lovins’s novel essay explains how helping and encouraging Iran to do what its key officials already want—harness its world-class resources of energy efficiency and renewables—could strengthen Iran’s economy, security, global integration, political evolution, and…
Amory Lovins
Energy Efficiency: The Rest of the Iceberg
In 2014, Shell commissioned Amory Lovins to write a paper for its book “The Colors of Energy” [www.shell.com/colours] commemorating the centenary of Shell’s Amsterdam Technical Centre, then to present its thesis at the ceremony, where…