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Works by Amory Lovins

How Big Is The Energy Efficiency Resource?

Most economic theorists assume that energy efficiency—the biggest global provider of energy services—is a limited and dwindling resource whose price- and policy-driven adoption will inevitably deplete its potential and raise its cost. Influenced by that…


Shifting the Auto Industry into Reverse

America’s auto industry was doing great. In 2016, its sales rose for the seventh year running to record highs. In 2017, sales slipped 1.2 percent but remained among the top five in history, dominated by…

Works by Amory Lovins

October 23 FERC Filing 2017

Download FERC Comments by Amory B. Lovins, Cofounder and Chief Scientist of Rocky Mountain Institute below. Energy Secretary Rick Perry told the Federal Energy Regulatory Commission, which is actually independent and not at his command,…

Works by Amory Lovins

Reinventing Fire

Built on 30 years of practice, Reinventing Fire roadmaps how to run a 158%-bigger US economy in 2050 needing no oil, coal, or nuclear energy — $5 trillion cheaper.

Works by Amory Lovins

The Iranian Window of Opportunity

Iran’s Invisible Opportunity for Energy and Security: Modern energy investments could sideline nuclear ambiguity. Amory Lovins’s novel essay explains how helping and encouraging Iran to do what its key officials already want—harness its world-class resources…

Works by Amory Lovins

Energy Efficiency: The Rest of the Iceberg

 In 2014, Shell commissioned Amory Lovins to write a paper for its book “The Colors of Energy” [www.shell.com/colours] commemorating the centenary of Shell’s Amsterdam Technical Centre, then to present its thesis at the ceremony, where…