Amory Lovins
The Surprising Value of the Energy You Don’t Use
Whole-system design can improve energy efficiency by 5x and greatly lower costs, says Amory Lovins.
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Amory Lovins
Revisiting Applied Hope
On the eve of a major US political transition and geopolitical shifts globally, Amory Lovins explores why Applied Hope is as relevant today as it has ever been, and how it will continue to guide…
Amory Lovins
Inside Amory’s Brain
Amory B. Lovins is known as the Einstein of energy efficiency. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.
Amory Lovins
Three Myths About Renewable Energy and the Grid, Debunked
How renewable energy and new methods of energy management and storage can lead to a clean, reliable electricity grid.
Amory Lovins
Decarbonizing Our Toughest Sectors—Profitably
In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful…
Amory Lovins
Decarbonizing Our Toughest Sectors Can Be Profitable
Decarbonizing Our Toughest Sectors Can Be Profitable New paper by Amory Lovins shows how cutting carbon emissions from harder-to-abate sectors can create new strategic opportunities for business. AUGUST 4, 2021 (BASALT, CO)—As corporations and industries…
Amory Lovins
The Infinitely Expandable Resource
Efficiency is the cornerstone of engineering. When designing a new product, engineers are trained to shave unnecessary ounces and eliminate needless power draws. But only up to a point. Enough is enough. Any more is…
Amory Lovins
Geothermal Power’s Competitive Landscape
A transcript of Amory's address for Pivot2020, a geothermal energy event hosted by the Geothermal Entrepreneurship Organization at the University of Texas at Austin and the International Geothermal Association.