Since the economic collapse, real estate owners have sought ways to cut costs, retain tenants, increase market performance and gain competitive advantage. A deep retrofit can achieve these objectives by turning business-as-usual upgrades into profit centers. Existing buildings are full of energy efficiency opportunities waiting to be realized. While some savings are obvious and easy to reach via one-off upgrades of windows, lighting and appliances, by using an integrated, whole-buildings design approach, profoundly larger energy savings can often be gained at little or no added capital cost.
Rebecca Cole is Senior Director of Marketing & Communications.
Rebecca has more than two decades of experience in marketing and communications management, providing strategic direction, public relations expertise, web information architecture, content and collateral creation and messaging strategy. Her specialty is translating technical concepts and communicating them simply and effectively through a variety of integrated channels—online through web content, blogs, videos and other social media avenues; through traditional PR campaigns and earned media; and through collateral, events and other direct marketing channels—to ensure that multiple audiences can connect and engage with the topic and with the organization.