Rebecca Cole is responsible for leading the creation and execution of strategic, comprehensive and integrated marketing and communication plans / campaigns in support of RMI’s buildings and city initiatives.
BACKGROUND
Rebecca has more than two decades of experience in marketing and communications management, providing strategic direction, public relations expertise, web information architecture, content and collateral creation and messaging strategy. Her specialty is translating technical concepts and communicating them simply and effectively through a variety of integrated channels—online through web content, blogs, videos and other social media avenues; through traditional PR campaigns and earned media; and through collateral, events and other direct marketing channels—to ensure that multiple audiences can connect and engage with the topic and with the organization.
EDUCATION & AWARDS
BA, Communications: University of Iowa
MA, Journalism: University of Colorado
As the two-year anniversary of President Trump’s announcement to withdraw from the Paris Climate Agreement approaches on June 1, cities across the country are demonstrating leadership in the face of uncertainty about the administration making the exit official in November. And while various efforts such as the Green…
One of the most exciting developments in the energy system is the role that beneficial electrification—using renewable energy and efficient electric technologies to heat and cool homes and businesses—is playing in supporting the transition to a cleaner energy system. A cohort of teams at RMI’s Electricity Innovation Lab (e–Lab) Accelerator—happening…
For ideas on using clean energy for character roles and identities, for dramatic situations and plot development, or for visual effects, download the report or contact RMI via NewNormal@rmi.org. Watching the hit movie A Star Is Born the other night, I was struck by one scene in particular—not…
Last week, RMI’s program to significantly scale the commitment by Fortune 500 companies to source renewable energy was chosen as one of six winners at the Bloomberg New Energy Finance Summit’s Finance for Resilience (“FiRe”) event.
America’s 120 million buildings are energy hogs, using 42 percent of the nation’s energy—more than any other sector. Retrofitting existing commercial buildings for energy efficiency is one of the greatest opportunities facing the industry.
Integration and dialogue are critical to transforming the electricity system. By convening thought-leaders and decision-makers across the U.S. electricity sector, e-Lab has engaged a diverse and influential group of stakeholders from the U.S. electricity sector to learn and work together.
Built during the Great Depression, the Empire State Building symbolizes America's unlimited potential. Today, the Empire State Building is one of the most energy-efficient office buildings in the U.S.
Listen to RMI Chief Scientist Amory Lovins explain to Merrill Lynch's Pamela Faatz how Reinventing Fire offers a new vision that can revitalize business models and end-run Washington gridlock.
With all the talk about Solyndra’s bankruptcy, the message that the solar industry is struggling to effectively compete at scale with cheaper electricity sources such as coal is being made loud and clear. So while solar photovoltaic module costs have decreased significantly in the past decade, high installation costs caused by a complex tangle of utility interconnection requirements, financing expectations and permitting codes is a big reason why installed solar PV remains an expensive energy option.
Since the economic collapse, real estate owners have sought ways to cut costs, retain tenants, increase market performance and gain competitive advantage. A deep retrofit can achieve these objectives by turning business-as-usual upgrades into profit centers. Existing buildings are full of energy efficiency opportunities waiting to be realized. While some savings are obvious and easy to reach via one-off upgrades of windows, lighting and appliances, by using an integrated, whole-buildings design approach, profoundly larger energy savings can often be gained at little or no added capital cost.