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Martha Campbell

  • Buildings

Martha is part of the Residential Energy+ (RE+) team in RMI’s Buildings Practice and leads the REALIZE initiative. REALIZE is focused on transferring a model developed in the Netherlands, known as Energiesprong, to the U.S., to make net-zero home retrofits affordable, accessible, convenient, and attractive. Through Energiesprong, retrofits are financed through energy savings, include a performance guarantee, and are delivered using semi-industrial approaches that allow for scale and simultaneous mass customization, with installations taking under two weeks. Martha also developed and supports RE+’s Finance the Future initiative that is focused on increasing access to capital for home energy improvements in the U.S. market.


Prior to joining RMI, Martha attended the University of Michigan where she earned a dual master’s degree in environmental science and business administration. During her time in graduate school she focused on conservation finance and social entrepreneurship. Prior to graduate school, Martha worked for the Alliance for Climate Protection in Taos, New Mexico. Martha is originally from El Paso, Texas, with professional experiences as varied as learning green building techniques as a construction intern from renegade eco architect Mike Reynolds, working for Rio Tinto’s Sustainable Development team, field organizing in northern New Mexico, and program trading in the equities division of Goldman Sachs.


BA, Stanford University
MBA and M.Sc., University of Michigan

Wyss Scholar
Stanford Lightweight Crew – Team Captain


Basalt, CO




“I am continually inspired by the potential of new technologies and business models to create a clean, beautiful, and prosperous planet for all. This philosophy is innate to how RMI tackles the work we do. I am lucky to be surrounded by visionary colleagues who share the same passion and commitment to this approach.”

Authored Works
Outlet Blog Post

FHA Should Reconsider Its About-Face—About PACE

Last week, the Federal Housing Administration (FHA) announced it will stop insuring new mortgages on homes with property assessed clean energy (PACE) loans. As to what motivated its decision—according to its letter to the U.S. Department of Housing and Urban Development—the FHA is “concerned with the lack of consumer…

Outlet Blog Post

How Energy Efficiency Enables Stable Capital Markets

A paradox currently exists in the U.S. home improvement market. While homeowners say they want energy improvements for their homes, the rate of home energy upgrades is decreasing. One study found that residential energy upgrades are the top unmet demand among U.S. households. So why aren’t more homeowners…


Reviewing the Sustainable Finance Landscape

IMPLICATIONS FOR SUSTAINABLE FINANCEDiversity of Strategies: There are many tools in the sustainable finance toolkit. Actors should select strategies appropriate to the aspect of the energy system they wish to transform and to their resource constraints. Interrelationship of Elements: Sustainable finance transactions generally involve all five elements, so it is…