This paper argues for the adoption of fuel cell technology by the electric power industry. Fuel cells convert fuel to electricity at high efficiency without combustion and with negligible emissions. The author claims that fuel cell technology is one of the most promising distributed generation options. Fuel cell technology can be implemented in the electric power industry when the economic benefits of distributed generation are recognized and captured in the electricity market. The author describes the market for fuel cells and the changing trends in the electricity industry and provides several case studies of the successful use of fuel cells.