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Trucking Efficiency, Shell, and PepsiCo set the wheels in motion for a first-of-its-kind cross-country roadshow to showcase fuel efficiency in long-haul trucking.

April 6, 2017, New York—Shell, PepsiCo, the North American Council for Freight Efficiency (NACFE), and Carbon War Room (CWR) today announced Run on Less, a first-of-its-kind cross-country roadshow to showcase advancements in fuel efficiency. The event will take place in September 2017.

Run on Less will demonstrate how Class 8 trucks can use different technologies to achieve the best fuel economy possible. The three-week experience will kick off from multiple locations across the United States and culminate at the North American Commercial Vehicle (NACV) inaugural show in Atlanta, taking place September 24 to 28, 2017. Run on Less will be led by NACFE and CWR’s Trucking Efficiency Operation, with Shell and PepsiCo as the title sponsors.

“Shell consistently works to raise awareness about the energy challenge facing us and the Run on Less collaboration is the perfect way to demonstrate our commitment,” said Annie Peter, fleet sector marketing manager, Shell Lubricants. “With new fuel economy regulations on the horizon and the need for continuing advances in fuel economy, Shell Lubricants recognizes that a holistic approach to making fuel economy gains is important. This includes advances in engine and drivetrain technology, the use of low viscosity lubricants, aerodynamic designs, efficient driving methods, and more.”

“Delivering products using a more efficient fleet is a key component of achieving PepsiCo’s goal to reduce absolute greenhouse gas emissions across our value chain,” said Mike O’Connell, senior director, supply chain, PepsiCo. “Run on Less provides a unique opportunity for us to join other forward-looking fleets to demonstrate best practices when it comes to MPG, and provide real-world confidence to encourage widespread adoption of fuel-efficient technologies, ultimately improving the bottom line for North American fleets.”

Run on Less will feature six to ten Class 8 trucks, using current, commercially available technologies that will haul real freight around the country. The trucks will be equipped with different efficiency technologies, and drivers will demonstrate how to achieve the best fuel economy in today’s highway tractors. With a goal of achieving 9.0 MPG or more, the technologies fitted to the trucks will range from 6x2s and automated transmissions to aerodynamics and other technologies that assist with improved freight efficiency. Driver progress, as well as the dollars and carbon emissions saved, will be tracked and reported in real time throughout Run on Less via a live online site.

“Now more than ever, fleets need help sifting through the noise and making better purchasing decisions, and manufacturers need help understanding the benefits and consequences of how fleets use their technologies”, said Scott Perry, chief technology and procurement officer, Ryder, and NACFE Board Chairman. “Run on Less will overcome these challenges by highlighting the opportunities of technologies that are available and profitable today.”

The inaugural NACV Show 2017 will take place at the Georgia World Congress Center in Atlanta, and is expected to see 10,000 trade visitors and 400 exhibitors. Well-known manufacturers of commercial and specialty vehicles, as well as producers of parts and components, will present their wide range of products.

More details about Run on Less will be announced in coming months. During April, event organizers will be accepting fleet applications to participate in the Run. Sponsorship opportunities will remain open until June 1.

For more information, please contact Mike Roeth at or visit

About Carbon War Room

Carbon War Room (CWR) was founded in 2009 as a global nonprofit by Sir Richard Branson and a group of likeminded entrepreneurs. It intervenes in markets to accelerate the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy. CWR merged with Rocky Mountain Institute (RMI) in 2014 and now operates as an RMI business unit. The combined organization engages businesses, communities, institutions, and entrepreneurs to transform global energy use to create a clean, prosperous, and secure low-carbon future.

About North American Council for Freight Efficiency

The North American Council for Freight Efficiency (NACFE) is a nonprofit organization dedicated to doubling the freight efficiency of North American goods movement. NACFE operates as a nonprofit in order to provide an independent, unbiased research organization for the transformation of the transportation industry. Data is critical and NACFE is proving to help the industry with real world information that fleets can use to take action.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit

About Shell

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

*Kline & Company, “Global Lubricants Industry November 2016: Market Analysis and Assessment.

Media Team

Mark Grundy
Managing Director of Global Marketing & Communications

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Nick Steel