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Wendy Lu McGill

Program Marketing Lead
  • Industry and Heavy Transport

Wendy Lu is the Marketing Lead for Rocky Mountain Institute’s Industry programs, which are focused on reducing carbon emissions in hard-to-abate industries including mining, shipping, trucking, aviation, and methane.


Before joining RMI, Wendy Lu founded and ran an edible insect farm and food company in a quest to find practical, profitable and environmentally sound ways to feed more people nutritious food.

Prior to this, she served as a communications specialist with the United Nations, including UNICEF, UNDP, IOM and WHO, working on complex and interconnected sectors like migration, human trafficking, water and sanitation, as well as rural infrastructure development. She is also a returned Peace Corps Volunteer (Ukraine 2003-2006).


MA, International and Intercultural Communication, University of Denver

BA, International Affairs, University of Colorado, Boulder


Boulder, CO

Authored Works
Outlet Blog Post

Keep on Truckin’—50 Years of Efficiency Advancements

On the 50th anniversary of Earth Day—and as the COVID-19 pandemic makes the world acutely aware of trucking’s critical role in getting us everything we need and want—we want to share some of the amazing progress the trucking industry has made to be more efficient in hauling the world’s goods.