This paper, published in 1991 in the Far Eastern Economic Review, compares electricity use by electric utilities customers in the far Eastern countries with use by customers in the United States. The comparison reveals very different patterns of use in the regions, which are largely influenced by electric utility pricing. Amory Lovins asks the question, “Why do Asian utilities supply more electricity and ask their customers to do less with it, while many U.S. utilities seek to supply less and help their customers do more with it?”. “