Article | 2010

Freeing America from its Addiction to Oil

By Amory Lovins

This article was originally published on in 2010 and expands on Amory Lovins’ TED talk from 2005. In the article, Lovins describes the progress made since RMI’s 2004 book, Winning the Oil Endgame. In recent years, implementation of the ideas in Winning the Oil Endgame has accelerated, led largely by innovation in the private sector and by RMI’s use of “institutional acupuncture”. This article describes that progress. “