Clean Energy 101: Ammonia’s Role in the Energy Transition
Ammonia is an essential commodity right now for fertilizer production, which needs to be decarbonized as soon as possible to reduce global warming.
Webinar – Building Differentiated Demand for Low-Carbon Fertilizers
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Without strong demand signals, progress in the fertilizer sector can stall out; but when buyers choose low-carbon options, we unlock scale, innovation, and real climate impact.
This fourth and final webinar in the Journey to Green Ammonia series focused on building differentiated demand for low-carbon fertilizers. The discussion explored practical approaches to how buyers, producers, and innovators can work together to create and scale market demand that supports the viability of low-carbon fertilizer products.
Previous webinars in the series include Accelerating Green Ammonia: Purposes and Priorities hosted by IFA and held in December, 2024, The Green Ammonia Innovation Ecosystem hosted by RMI in February 2025, and Investment to unlock a low-carbon ammonia future hosted by IFA in June 2025.
Speakers
Andrew Alcorta
Senior Director at Center for Green Market Activation, andrew.alcorta@gmacenter.org
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Resources
Seeding a New Pathway: The Opportunity for Distributed Green Ammonia
A distributed model for green ammonia can bring additional price stability, lower emissions, and a more predictable fertilizer supply to those who need it the most.
Green Fertilizer Markets and Innovation
This report describes how the modern fertilizer industry evolved and presents the current fertilizer market in the United States.
