eLab: Forge Teams

Business Models to Accelerate EV Adoption

Defining the business model(s) that can expedite EV adoption and deployment in ERCOT

Champion: Uplight

Overview

This team will facilitate collaboration among key stakeholders––including retail electricity providers and charging infrastructure providers––to understand what kind of demand response programs and technologies will be most effective in incentivizing EV customer participation, how to ensure that the right customers are targeted, and how to work together to ensure a seamless customer experience.

Project Objective

Define the business model(s) that can expedite EV adoption and deployment in ERCOT.

Facilitator

Roberto Zanchi, RMI Senior Associate, Electricity

Team Members

• Clare Magee, Senior Manager, Advisory Services, Uplight
• Emily Stone, Director of Product, Demand Management Solutions, Uplight
• Justin Wilson, Director, Public Policy, ChargePoint
• Kevin Boudreaux, Vice President, Solar Operations, MP2 Energy
• David Treichler, Director, Strategy and Technology, Oncor Electric Delivery

Progress Made to Date (pre-Accelerator)

While there has been no partnership officially unifying all stakeholders on this team, collaborations have taken place between individual stakeholders.

Project Background Information

Uplight is a new company formed by the recent merger of startups Simple Energy and Tendril, focused on improving customer adoption of new DER technologies.