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Bridges to New Solar Business Models

By Jon Creyts, James Sherwood, Virginia Lacy, and Mathias Bell

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Creating a sustainable long-term distributed photovoltaic (DPV) market will require aligning the interests of utilities, solar companies, technology providers, and customers. Aligning those interests does not mean discarding the business models that have served the solar market until now. Rather, it means enhancing legacy solar business models by creating an expanded value pool—one that makes DPV affordable and accessible to far more customers, bridges beyond individual customer-centric DPV value to include value delivered to the grid and society, and allows the electricity grid’s myriad stakeholders to share in that value.

About the Authors

Virginia Lacy

Mathias Bell

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