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Energy Efficiency: The Rest of the Iceberg
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In 2014, Shell commissioned Amory Lovins to write a paper for its book “The Colors of Energy” [www.shell.com/colours] commemorating the centenary of Shell’s Amsterdam Technical Centre, then to present its thesis at the ceremony, where it was warmly received. Its thesis: energy efficiency is a huge, cheap, often expanding-returns, and widely underestimated resource. The resulting risk: suppliers can run their supertanker into the iceberg of efficiency and sink without even knowing what they hit, because they weren’t properly tracking it and it wasn’t on their chart.
About the Authors
Amory Lovins
Cofounder and Chairman EmeritusRelated Insights
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