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Book 1999

Natural Capitalism: Chapter 6 – Tunneling Through the Cost Barrier (original)

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Most of the costs and environmental impacts of human artifacts are determined well before they are ever built. But when designed properly from the start, systems can be optimized to create both financial savings and lifetime environmental benefits.

About the Authors

Amory Lovins

Amory Lovins

Cofounder and Chairman Emeritus

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