Skip to content

If Customers Save Electricity, Must Rates Rise?

Jump to Section

In this paper from 1988, Amory Lovins uses examples to show that if utility customers take measures to save electricity, utilities can still make profits without raising electricity rates.

About the Authors

Amory Lovins

Amory Lovins

Cofounder and Chairman Emeritus

Help build the clean energy future. Donate today.

Independent research. Real-world solutions. Supported by donors.

RMI can pursue the highest-impact climate and energy solutions because we’re supported by people who believe change is possible. Every gift helps advance the work needed to make clean energy the default choice worldwide.

For other ways to give to RMI, including checks or gifts of stock, please visit Other Ways to Give.