Skip to content

Freeing America from its Addiction to Oil

Jump to Section

This article was originally published on CNN.com in 2010 and expands on Amory Lovins’ TED talk from 2005. In the article, Lovins describes the progress made since RMI’s 2004 book, Winning the Oil Endgame. In recent years, implementation of the ideas in Winning the Oil Endgame has accelerated, led largely by innovation in the private sector and by RMI’s use of “institutional acupuncture”. This article describes that progress. “

About the Authors

Amory Lovins

Amory Lovins

Cofounder and Chairman Emeritus

Help build the clean energy future. Donate today.

Independent research. Real-world solutions. Supported by donors.

RMI can pursue the highest-impact climate and energy solutions because we’re supported by people who believe change is possible. Every gift helps advance the work needed to make clean energy the default choice worldwide.

For other ways to give to RMI, including checks or gifts of stock, please visit Other Ways to Give.