Mike Roeth

  • Industry and Heavy Transport

Mike leads Trucking Efficiency, a collaboration between Carbon War Room and the North American Council for Freight Efficiency, helping double the efficiency of goods movement by 2025. The operation provides data, information, and decision-making tools for freight efficiency technologies and practices. The team Mike leads is made up of industry experts facilitating the sharing of data by innovative and early adopting fleets, technology developers, suppliers, manufacturers, regulating governments, NGOs, academia, and others.


Mike has worked in the commercial vehicle industry for over 30 years, is the executive director of the North American Council for Freight Efficiency, and leads RMI’s Trucking Efficiency Operations. Mike’s specialty is brokering green truck collaborative technologies into the real world at scale. He understands the customers, operations, and intricacies of the commercial vehicle industry having held various positions in product development, engineering, reliability, quality, sales, materials, and plant management with Navistar and Behr/Cummins. Mike served as chairman of the board for the Truck Manufacturers Association, a board member of the Automotive Industry Action Group. He currently serves on the second National Academy of Sciences Committee on Technologies and Approaches for Reducing the Fuel Consumption of medium- and heavy-duty vehicles and is a Department of Energy merit reviewer for the SuperTruck programs.


Masters in Organizational Leadership, Indiana Institute of Technology
B.Sc., Engineering, Ohio State University






“I am inspired when we help the industry make a true impact by lowering the cost of trucking and the emissions created by these trucks bringing us the goods we need and want. Particularly when it includes a collaboration that otherwise would not have happened.”

Authored Works
Outlet Blog Post

Zero-Emissions Trucks Are the Future: Let’s Do This

Last Thursday, California made history by becoming the first state to mandate that truck makers move to zero-emission drivetrains. California Air Resources Board’s (CARB) new Advanced Clean Trucks regulation requires that half of the state’s trucks will need to be zero-emission by 2035, and the remaining half by 2045.

Outlet Blog Post

Keep on Truckin’—50 Years of Efficiency Advancements

On the 50th anniversary of Earth Day—and as the COVID-19 pandemic makes the world acutely aware of trucking’s critical role in getting us everything we need and want—we want to share some of the amazing progress the trucking industry has made to be more efficient in hauling the world’s goods.