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Mike Roeth

Operations Leader
  • Industry and Heavy Transport

Mike Roeth is the executive director of the North American Council For Freight Efficiency and operations leader at Rocky Mountain Institute.


Mike has worked in the commercial vehicle industry for over 30 years. His specialty is brokering green truck collaborative technologies into the real world at scale.  Mike served on the second National Academy of Sciences, Engineering, Medicine Committee on Reducing Fuel Consumption and Greenhouse Gas Emissions of Medium- and Heavy-Duty Vehicles, is a Department of Energy merit reviewer for the SuperTruck programs and served as chairman of the board for the Truck Manufacturers Association. He understands the customers, operations, and intricacies of the commercial vehicle industry having held various positions in product development, engineering, reliability and quality, sales, materials and plant management with Navistar and Behr/Cummins.


Masters in Organizational Leadership, Indiana Institute of Technology
B.Sc., Engineering, Ohio State University





Why I Love Working At RMI

“I am inspired when we help the industry make a true impact by lowering the cost of trucking and the emissions created by these trucks bringing us the goods we need and want. Particularly when it includes a collaboration that otherwise would not have happened.”

Authored Works
Outlet Blog Post

Keeping Trucking Cool

To reduce fuel consumption—which by extension decreases emissions—trucking fleets are using auxiliary electric battery HVAC (heating, ventilation, and air conditioning) units in combination with solar panels installed on truck roofs.

Outlet Blog Post

Zero-Emissions Trucks Are the Future: Let’s Do This

Last Thursday, California made history by becoming the first state to mandate that truck makers move to zero-emission drivetrains. California Air Resources Board’s (CARB) new Advanced Clean Trucks regulation requires that half of the state’s trucks will need to be zero-emission by 2035, and the remaining half by 2045.

Outlet Blog Post

Keep on Truckin’—50 Years of Efficiency Advancements

On the 50th anniversary of Earth Day—and as the COVID-19 pandemic makes the world acutely aware of trucking’s critical role in getting us everything we need and want—we want to share some of the amazing progress the trucking industry has made to be more efficient in hauling the world’s goods.