Report | 2015

The Economics of Demand Flexibility: How “Flexiwatts” Create Quantifiable Value for Customers and the Grid (Executive Summary)

By  Peter BronskiMark DysonJesse Morris

In this report we analyze demand flexibility’s economic opportunity. In the residential sector alone, widespread implementation of demand flexibility can save 10–15% of potential grid costs, and customers can cut their electric bills 10–40% with rates and technologies that exist today. Roughly 65 million customers already have potentially appropriate opt-in rates available, so the aggregate market is large and will only grow with further rollout of granular retail pricing.