RMI Outlet

Plug Into New Ideas

New Rules: Real Time Information and the EV Industry

Electric vehicles have tremendous potential to reduce U.S. dependence on oil and improve our environment. To realize that goal, industry leaders must learn new ways to communicate with their customers. But it’s not just the automaker’s responsibility. Electric vehicles require coordination among a range of industries—utilities, manufacturers and electricians will each play a role. And how they communicate their role could shape future of this industry.

Seattle CEOs Ready for the New Energy Era

This spring, Rocky Mountain Institute’s founder and Chief Scientist Amory Lovins ventured away from the arid mountains of Colorado—where he has been holed up for many months writing a book called "Reinventing Fire"—for the damp seascape of Seattle.

The Secret to Hurdling Barriers for Electric Cars

In a signal that the demand for fuel-efficient and clean vehicles continues to gain momentum, the Obama administration convened a meeting of automakers and utility executives last month to explore how these two historically separate industries will work together to roll out electric vehicles. And, even though Obama’s ambitious pledge to have one million electric vehicles on the road by 2015 will be supported by $2.4 billion in grants, numerous studies have pointed out multiple barriers to widespread EVs adoption.