Plug Into New Ideas
Last month, GM President Mark Reuss wrote an op-ed titled, “Electric cars won’t go mainstream until we fix these problems.” Mark’s article summarizes the…
In writing “The Electric Car, Unplugged” for the New York Times of Sunday, March 25, John Broder and his informants assert…
Electric vehicles have tremendous potential to reduce U.S. dependence on oil and improve our environment. To realize that goal, industry leaders must learn new ways to communicate with their customers. But it’s not just the automaker’s responsibility. Electric vehicles require coordination among a range of industries—utilities, manufacturers and electricians will each play a role. And how they communicate their role could shape future of this industry.
This spring, Rocky Mountain Institute’s founder and Chief Scientist Amory Lovins ventured away from the arid mountains of Colorado—where he has been holed up for many months writing a book called "Reinventing Fire"—for the damp seascape of Seattle.
In a signal that the demand for fuel-efficient and clean vehicles continues to gain momentum, the Obama administration convened a meeting of automakers and utility executives last month to explore how these two historically separate industries will work together to roll out electric vehicles. And, even though Obama’s ambitious pledge to have one million electric vehicles on the road by 2015 will be supported by $2.4 billion in grants, numerous studies have pointed out multiple barriers to widespread EVs adoption.