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Rocky Mountain Institute Grows Capabilities With Mobility Transformation Expert, Britta Gross

Former Advanced Vehicle Commercialization Policy Director at General Motors named as Managing Director to lead organization’s work to accelerate the electrification of transportation.

Boulder, CO – June 10, 2019 – Rocky Mountain Institute (RMI) is pleased to announce the addition of Britta Gross to the organization’s team as a Managing Director. Gross will draw from her extensive experience in the automotive and aerospace industries to lead RMI’s Mobility Transformation Program.

“Britta has provided strategies on global energy systems and electric vehicle fueling infrastructures to Fortune 500 corporations, U.S. transport associations and U.S. state commissions—all of which is invaluable experience that will bolster RMI’s mobility program and range of expertise,” said RMI CEO Jules Kortenhorst. “We are excited to be strengthening our team through Britta’s leadership, which aligns with RMI’s mission of transforming global energy use.”

Prior to joining RMI, Gross served as the Director of Advanced Vehicle Commercialization Policy at General Motors. She was responsible for identifying energy strategies, partnerships and policies required to enable the commercialization of GM’s alternative fuel technology programs, including plug-in battery electric and hydrogen fuel cell electric vehicles.

Gross has held positions on the Board of Directors of the Electric Drive Transportation Association and the Alliance for Transportation Electrification, and served as a governor appointee on both the Massachusetts Zero Emission Vehicle Commission and the Maryland Electric Vehicle and Infrastructure Commission. In addition, she is a Commissioner for the Orlando Utility Commission, Orlando, Florida’s electric and water utility.

“I am thrilled and honored to be joining the talented RMI team, with its unique expertise at the nexus of energy and mobility. Electrifying transportation in all its forms, including cars, buses and trucks, and overcoming the significant challenges of achieving scale is perhaps the challenge of the 21st century that will affect every man, woman and child,” said Gross.

Gross joined RMI on June 3, 2019, and will be based in Colorado.


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About Rocky Mountain Institute: Rocky Mountain Institute (RMI)—an independent nonprofit founded in 1982—transforms global energy use to create a clean, prosperous, and secure low-carbon future. It engages businesses, communities, institutions, and entrepreneurs to accelerate the adoption of market-based solutions that cost-effectively shift from fossil fuels to efficiency and renewables. RMI has offices in Basalt and Boulder, Colorado; New York City; the San Francisco Bay Area; Washington, D.C.; and Beijing. More information on RMI can be found at or follow us on Twitter @RockyMtnInst.