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Top U.S. Fleets, Including PepsiCo’s Frito-Lay Division and US Xpress, Sign On to Run on Less

June 21, 2017—Seven U.S. fleets representing nearly 11,000 tractors and 26,000 trailers have signed on to have one of their trucks and drivers participate in Run on Less, a first-of-its-kind cross-country roadshow to showcase advancements in fuel efficiency.

“We’re excited to have these top fleets show how business can collaborate and innovate when it comes to efficiency. Collectively, these fleets are leading the way in entrepreneurial solutions to help the trucking industry remain profitable while reducing its emissions.”—Mike Roeth, Executive Director of the North American Council for Freight Efficiency, and Operation Lead of Trucking Efficiency

By participating in the event, Albert Transport, PepsiCo’s Frito-Lay division, Hirschbach, Mesilla Valley Transportation, Nussbaum Transportation, Ploger Transportation, and US Xpress will demonstrate how Class 8 trucks can use different technologies to achieve the best fuel economy possible. The fleets represent myriad companies hauling goods across North America. They include a private fleet, Frito-Lay, running dedicated routes, some running only for-hire irregular routes and others with a combination of both. Sizes range from US Xpress with 7,000 trucks to three fleets with approximately 1,000 tractors to two midsize fleets and an owner operator. These seven fleets haul a variety of loads from light and heavy to dry and refrigerated, and operate across most of the U.S. and Canada.

Each fleet will fit its participating truck with its own combination of commercially available fuel-saving technologies, proving that there is more than one way to operate efficiently. They are also selecting drivers who have proven that their driving habits contribute to high fuel efficiency. According to Brent Nussbaum, CEO of Nussbaum Transportation, “We are most excited to join Run on Less because we want to demonstrate the success that can be achieved when pairing a trained and educated driver with the latest technologies in fuel efficiency.”

Together these fleets reveal a road map for others to lower fuel costs and emissions from their equipment. “Regardless of the price of a gallon of diesel, fuel is one of our largest expenses,” said Royal Jones, CEO and president of Mesilla Valley Transportation. “We have made the investment in fuel-efficiency technologies to bring our fuel costs down as much as possible. Every dollar we save in fuel costs goes right to our bottom line.”

Geotab will be installing its devices in all the trucks participating in Run on Less to measure fuel usage, idle time, cruise control usage, and more. Results, including fuel economy, freight efficiency, and dollars and carbon saved, will be tracked and reported during Run on Less via runonless.com. “By participating in Run on Less, we look forward to demonstrating how investments in fuel-efficient technologies pay off in our day-to-day operations,” said Gerry Mead, senior vice president of maintenance for US Xpress. “We are also eager to share the results of our investments with the rest of the industry.”

Run on Less is led by the North American Council for Freight Efficiency and Carbon War Room’s Trucking Efficiency Operation, with Shell and PepsiCo as the title sponsors. The group also announced today the supporting sponsors for Run on Less, which are listed on runonless.com. Pilot Flying J is donating $1,000 in fuel to each participating fleet.

The three-week experience will kick off from multiple locations across the United States, culminating at the North American Commercial Vehicle (NACV) inaugural show in Atlanta on September 25 to 28, 2017. Final results will be announced, and drivers will showcase their equipment and share fuel economy learnings and best practices with attendees.

More details about Run on Less will be announced in coming months. Sponsorship opportunities are still available.

For more information, please contact Mike Roeth at mike.roeth@nacfe.org or visit www.runonless.com.

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About Rocky Mountain Institute

Rocky Mountain Institute (RMI)—an independent nonprofit founded in 1982—transforms global energy use to create a clean, prosperous, and secure low-carbon future. It engages businesses, communities, institutions, and entrepreneurs to accelerate the adoption of market-based solutions that cost-effectively shift from fossil fuels to efficiency and renewables. RMI has offices in Basalt and Boulder, Colorado; New York City; Washington, D.C.; and Beijing.

About North American Council for Freight Efficiency

The North American Council for Freight Efficiency (NACFE) is a nonprofit organization dedicated to doubling the freight efficiency of North American goods movement. NACFE operates as a nonprofit in order to provide an independent, unbiased research organization for the transformation of the transportation industry. Data is critical and NACFE is proving to help the industry with real world information that fleets can use to take action.

About Shell Lubricants

The term “Shell Lubricants” collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial, and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, and Jiffy Lube®. http://www.shell.com

*Kline & Company, “Global Lubricants Industry November 2016: Market Analysis and Assessment.”

About Pepsico

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose—our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet, and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

Media Team

Mark Grundy
Managing Director of Global Marketing & Communications

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Nick Steel