Todd Zeranski

Marketing Manager
  • Electricity

Todd Zeranski is a Marketing Manager at RMI, where he supports communications for the organization’s electricity practice, including encouraging the adoption of new utility pricing, resource planning, and business models, as well as the deeper integration of distributed energy resources into the power grid. He also supports the Electricity Innovation Lab (eLab), a unique multi-year collaboration of leading industry actors to develop, implement, and spread new solutions to enable greater adoption of economic distributed energy resources.

Before joining RMI, Todd served as a corporate and executive communicator at NextEra Energy and NRG Energy, where he managed the composition and execution of strategic communications and public relations outreach for the senior leadership teams of both organizations. Prior to those roles, he covered political affairs and national security topics, as well as the financial and energy markets, at Bloomberg News for over a decade. He has also has worked in the nonprofit sector and as a mentor for young communicators new to the industry.

  • MA, New York University, Department of Politics.
  • BA, Bucknell University, Departments of International Relations and Spanish. Graduated cum laude.
Authored Works
Outlet Blog Post

Community-Scale Solar Is on the Fast Track to Grid Parity

Will 2018 be the year when solar power reaches so-called grid parity, providing a cost of energy over its operating life that is equal to or less than the cost of energy from existing conventional energy sources? This levelized cost of energy (LCOE) comparison informs new grid investments and, as…

Outlet Blog Post

Why We Still Need To Discuss Grid Defection

The rapidly declining costs of distributed energy resources (DERs), including rooftop solar photovoltaics (PV) and behind-the-meter batteries, have introduced new dynamics into a traditionally slow-moving electricity industry. This paradigm shift has ushered us into a new era where previous assumptions about how, where, and at what scale electricity is best…

Outlet Blog Post

Solar Embrace

More than a year ago, Rocky Mountain Institute (RMI) announced its Shine Program would focus on community-scale solar. We claimed that community-scale solar could be procured at costs close to utility-scale solar, unlocking a 5–30 GW market by 2020. However, we could not have predicted the success of our initial…