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International

Peter Bronski

Former Director of Program Marketing and Editorial Director at RMI
Strategic Marketing Eco Solutions Panasonic

Peter Bronski was the Director of Program Marketing and Editorial Director at RMI from 2012 until 2016.

He is currently founder and CEO of Inflection Point Agency, a boutique firm focused on branding, marketing, communications, and content for mission-driven organizations. Inflection Point Agency focuses on renewable energy and cleantech, sustainability and the environment, smart cities and mobility, green building, and related sectors.

Earlier in his career, Bronski was the Founding Manager of Audubon International’s Sustainable Communities Program and, prior to that, Staff Ecologist for the organization’s Audubon Cooperative Sanctuary Program. He was a Lockheed Martin Engineering Scholar and earned a BS in Natural Resources from Cornell University.

Authored Works
Outlet Blog Post

The Importance of Messaging in Clean Energy Innovation

When we talk about innovation—with eLab, in the context of the U.S. electricity system—we’re talking about fundamental change in the system. Ultimately, most forms of motivation needed to transform the electricity system boil down to persuasion: convincing your audience that a change from X to Y is worth it. It’s there, at the core of persuasion, that the issue of audience-centric messaging matters critically.

Outlet Blog Post

5 Major Themes Facing Corporate Renewable Energy Purchasing Today

On Tuesday last week, more than 160 executives—many of them from the Fortune 500—came together at Bloomberg's New York City office for the Business Renewables Center's latest semiannual meeting. Several major themes will define the corporate renewable energy purchasing market in the months ahead.

insight

The Economics of Demand Flexibility: How “Flexiwatts” Create Quantifiable Value for Customers and the Grid (Executive Summary)

In this report we analyze demand flexibility’s economic opportunity. In the residential sector alone, widespread implementation of demand flexibility can save 10–15% of potential grid costs, and customers can cut their electric bills 10–40% with rates and technologies that exist today. Roughly 65 million customers already have potentially appropriate opt-in…

insight

The Economics of Demand Flexibility: How “Flexiwatts” Create Quantifiable Value for Customers and the Grid

In this report we analyze demand flexibility’s economic opportunity. In the residential sector alone, widespread implementation of demand flexibility can save 10–15% of potential grid costs, and customers can cut their electric bills 10–40% with rates and technologies that exist today. Roughly 65 million customers already have potentially appropriate opt-in…

Outlet Blog Post

Why EV Winter Range Loss is Both Fact and Fiction

Fair-weather driving in an EV is one thing, but over the past two or three winters there’s also been no shortage of coverage about winter EV range. The final word from a real world EV driver during winter time.

Outlet Blog Post

How and Why I Married My EV

When I last wrote about electric vehicles, I focused on range anxiety and why it's a non-issue. However, a commenter argued that such a statistic would likely be skewed because EV drivers would be inclined to report satisfaction based on their purchase choice. Is that really the case?