Madeline Weir is the Marketing Specialist for the Carbon-Free Buildings program at RMI. Her work focuses on fostering the narratives of the team’s work and calling stakeholders to action. Day to day, she designs and creates marketing collateral, offers brand strategy, and works with team members to deliver their work to target audiences.
Madeline’s niche is communicating technical and scientific concepts through elegant language and visual tools to ensure broad participation in traditionally exclusive conversations. After graduating from Tufts, Madeline joined RMI as an intern on the REALIZE team, focusing on brand building and stakeholder engagement around the benefits of net-zero-emissions retrofits.
Before RMI, Madeline developed marketing strategy for a company that provides energy-efficiency solutions for buildings. She worked on grant making for grassroots climate-justice movements in the Global South and economic analysis for infrastructure solutions to mitigate the effects of sea-level rise. Madeline is also a documentarian who created a short film about the art residency program at CERN, the European Organization for Nuclear Research.
Education & Awards
B.A., International Economic Development, Tufts University
B.A., Film and Media Studies, Tufts University