Rocky Mountain Institute (RMI) is on a mission to transform the way that the world uses energy. I’m proud to be one of about 250 people at RMI working toward a low-carbon future that’s clean, prosperous, and secure for all. Throughout RMI’s 37 year history, our organization has become well…
Lindsey Chew leads global clean energy research nonprofit Rocky Mountain Institute’s digital marketing and communications.
For the past three years, Lindsey has actively developed and driven an ambitious and data-driven social media strategy across 22 social channels with a bold goal (on track for success) of 60% follower growth rate in 2019.
She works to develop campaigns across the Institute’s 15 programs, build brand awareness for RMI, and support development by engaging donors online. She creates and manages each year’s social media budget for the Institute, including paid ads and Institute-wide tools/apps/platforms. She also trains and engages staff to leverage their own profiles to boost the Institute’s thought leadership, equipping digital liaisons to manage RMI brand accounts.
Lindsey is highly involved across all stages of production and promotion—working closely to integrate social media with RMI’s Design, Editorial, Web, Media/PR and marketing teams based in offices across the US, India and China.
Lindsey has formerly driven digital engagement strategies and campaigns for global nonprofits including sustainability@BU, The Climate Group (and high-profile event Climate Week NYC 2015), The Gold Standard Foundation in Geneva, Switzerland and for Boston University’s First-Year Student Outreach Project.
She also founded a globally top-trending Twitter campaign called #CleanEnergyU, a dialogue in which students across the nation and 40+ CEOs and leaders from The White House, Fortune 500s, government, higher education and nonprofits shared their visions, ideas and actions for a low-carbon future.
Lindsey was invited to the Obama White House for a climate roundtable ahead of COP21 for her work on #CleanEnergyU.
You can read more about her work at RMI in this Solutions Journal article.
EDUCATION & AWARDS
- BSc, Business Administration, Health & Life Sciences and General Management, with honors
- Top Concentrator, Questrom School of Business
- Scarlet Key Honor Society Nominee
- Boston University Student Sustainability Leadership Award
WHY I LOVE WORKING AT RMI
“I am constantly inspired by the vision, talent, and passion that my colleagues have for developing and implementing innovative ideas. Our staff truly power the engine at RMI; their analysis, writing, and strategy are the driving force behind every single impact we make toward a low-carbon future.”