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Rmi Outlet

Plug Into New Ideas

RMI Outlet, Rocky Mountain Institute’s blog, explores topics critical to RMI’s mission to drive the efficient and restorative use of resources.

The (Least) Risky Business Case

The Risky Business Project, founded by co-chairs Michael R. Bloomberg, Hank Paulson, and Tom Steyer, has shifted its focus from analyzing the risks—which are increasingly being realized as costs—of climate change to the tremendous opportunity that reducing these risks presents to the U.S. economy.

The Importance of Messaging in Clean Energy Innovation

When we talk about innovation—with eLab, in the context of the U.S. electricity system—we’re talking about fundamental change in the system. Ultimately, most forms of motivation needed to transform the electricity system boil down to persuasion: convincing your audience that a change from X to Y is worth it. It’s there, at the core of persuasion, that the issue of audience-centric messaging matters critically.