Amory Lovins
More Profit with Less Carbon
In this article, originally published in Scientific American, Amory Lovins dispels the myth that protecting the earth’s climate will force a trade-off between the environment and the economy. Instead, he shows that efficiency is profitable. Focusing on energy efficiency improves the bottom line and yields many valuable side benefits. Whole-systems…
Reforming the Automobile Fuel Economy Standards Program: Letter to the NHTSA
In this 2004 letter to the NHTSA, Amory Lovins challenges the agency’s proposed policy about the Automobile Fuel Economy Standards Program. He argues that NHTSA’s policy should be performance-based, not prescriptive; that the standards should be neutral as to vehicle mass, or favor the down-sized vehicles; if fuel-economy choices are…
Winning the Oil Endgame
This independent, peer-reviewed synthesis for American business and military leaders charts a roadmap for getting the United States completely, attractively, and profitably off oil. Our strategy integrates four technological ways to displace oil: using oil twice as efficiently, then substituting biofuels, saved natural gas, and, optionally, hydrogen. This route for…
Comment on The American Physical Society Hydrogen Report
This article is a response to the 2004 report by the American Physical Society, “The Hydrogen Initiative.” In this piece, Amory Lovins argues that “The Hydrogen Initiative” makes erroneous conclusions about hydrogen economics and storage. “…
Energy Efficiency, Taxonomic Overview
This document is an excerpt from the Encyclopedia of Energy. Amory Lovins provides an extensive overview of energy efficiency. The excerpt includes the definition and importance of energy efficiency, the benefits of energy efficiency, the engineering versus economic perspectives, the diminishing versus expanding returns to investments in energy efficiency, market…