RMI's Guiding Principles form the backdrop for natural capitalism, a new form of doing business and one that properly values its natural origins.
Our activities are increasingly based on this thesis, detailed in the book "Natural Capitalism: Creating the Next Industrial Revolution."
The Four Principles of Natural Capitalism
- Radical resource productivity: Using natural resources far more efficiently is both profitable and better for the environment.
- Biomimicry: Using nature as mentor, model, and measure yields superior design solutions that profitably eliminate waste, loss, and harm. Nature offers extraordinary design solutions honed by 3.8 billion years of rigorous testing; whatever didn’t work was recalled by the Manufacturer.
- Service and flow economy: Providing appropriate services in place of direct product consumption—decreasing costs, hassles, and material waste. The concept entails a new perception of value, a shift from the acquisition of goods as a measure of affluence to an economy where the continuous receipt of quality, utility, and performance promotes well-being.
- Reinvestment in natural capital: Sustaining, restoring, and expanding stocks of natural capital will help reverse world-wide planetary destruction, so that the biosphere can produce more abundant ecosystem services and natural resources.
Use the links at right to explore RMI's Guiding Principles in more detail.
